How inquiries stopped landing in spam and the customer now gets a confirmation straight away.
Inquiries from the website came in through a form service and ended up in spam. The customer heard nothing until someone replied, and emails were forwarded by hand.
At a glance
- Who it's for
- Business with inquiries through its website
- Problem
- Inquiries in spam, no confirmation
- What we changed
- Its own inquiry route with a fallback
- Key result
- Every inquiry arrives and is confirmed
From challenge to result
The problem
An inquiry that lands in spam does not exist for the person who has to answer it. The customer waits, hears nothing, and calls the next business. On top of that, every inquiry had to be moved to the right inbox by hand.
The approach
We built a dedicated inquiry system on the business's own domain. It checks the inquiry, delivers it to the right inbox and sends the customer a confirmation straight away in their own language. If the server goes down, a second route takes over, and after that a third.
The result
- Inquiries arrive in the business's own inbox, no longer in spam
- The customer gets a confirmation straight away in their own language
- No more forwarding by hand
- A person gives the real answer
What happens now
Form completed, fields checked, inquiry in the inbox, confirmation to the customer. After that a team member takes over.
- Inquiry received via form
- Fields checked
- Inquiry delivered to the inbox
- Confirmation sent, in German
- A team member calls back
What this means for a similar business
How many inquiries do you lose between your website and your inbox? Often you do not know, and that is exactly the problem.